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Persian Rug Cleaning: Expert Care for Your Valuable Investment
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Persian rugs are not ordinary floor coverings. They are handwoven works of art created by skilled artisans in hundreds of villages, cities, and tribes across Iran.
Each region uses different dyes, wool quality, and construction techniques. Cleaning Persian rugs requires specialized knowledge that most carpet cleaners lack. Oriental Rug Exchange has been providing expert Persian rug cleaning services since 1969.

Why Persian Rugs Demand Specialized Cleaning
Persia—now Iran—is one country with hundreds of different weaving traditions. A Tabriz rug from northwest Iran differs completely from a Qashqai tribal piece from the southwest. Village weavers used specific natural dyes that we must understand before washing. Some dyes are stable. Others require careful treatment.
This regional diversity sets Persian rugs apart from other Oriental rugs. Indian, Pakistani, and Chinese rugs are made from standardized materials in an almost industrial fashion. Persian rugs are individual creations. Each one demands individual assessment.
Treating all Persian rugs the same way can cause disaster. A carpet cleaning company that doesn't identify the rug's origin will fail before it even starts. Understanding which city, village, or tribe created your rug is essential for proper cleaning.

The Persian Rugs We Clean
We clean every type of Persian rug with specialized care tailored to its unique needs. Tabriz, Kashan, Isfahan, Heriz, Sarouk, Hamadan, Shiraz, Qashqai, Nain, Qum, and Bidjar all receive expert treatment. Vintage and antique Persian rugs require specialized knowledge and care.
Silk Persian rugs require the highest degree of skill. One mistake destroys a very valuable rug forever. Only the best Persian rug cleaning experts can safely wash pure silk pieces. Wool and silk combination rugs, such as Nain or Qum, are easier to work with than pure silk but still require extra expertise.
Persian kilims need different handling than pile rugs. These flatweave textiles have their own cleaning requirements. We understand the distinctions and adjust our methods accordingly.
Why DIY Persian Carpet Cleaning Always Fails
DIY washing Persian rugs always ends in regret. Many factors contribute to properly cleaning a Persian rug. Homeowners don't understand these complexities. They end up with colour runs spreading across their valuable rug. Improper drying leaves the rug with a musty smell.
The worst failures are often invisible at first. DIY methods usually fail to remove dirt that is deeply embedded in the pile. Now abrasive mud sits at the base of the rug. This hidden soil grinds away at fibres with every footstep. Your investment deteriorates faster than it should.
Professional equipment and knowledge are essential. Persian carpet cleaning requires specialized dusting machines that homeowners don't own. Surface cleaning misses the real problem entirely.

The Danger of Inexpert Professional Cleaning
A carpet cleaning company that isn't a Persian rug expert will make critical mistakes. They fail to identify the origin of your Persian rug. This information is essential for understanding how to approach the cleaning safely.
Worse, they take out a steam cleaning wand. They treat your valuable Persian rug, an actual work of art, as if it were synthetic wall-to-wall broadloom. It's wrong on so many levels. High heat strips natural oils from wool. Steam destabilizes traditional vegetable dyes. Colours bleed and run.
Many carpet cleaners don't have dusting equipment. They can't remove embedded soil. They lack knowledge of regional Persian weaving traditions. The damage they cause can be permanent.
Our Persian-Specific Cleaning Process
Every Persian rug gets tested for colour fastness before cleaning begins. This testing is vital. We must know which city, village, or tribe created the rug we're about to wash. Without that information, problems occur.
Synthetic dyes are supposed to be colourfast. Sometimes weavers cheat with inferior dyes. In the 1980s, exquisite Persian Tabriz rugs were crafted with intricate designs. But the red colour would run as soon as water touched it. Rugs like that need careful, special treatment.
Natural dyed rugs become safer after their first professional wash. But every Persian rug still requires testing. We make adjustments for each piece. That's why we batch certain rug types together. Similar rugs receive specific customized treatments.
We identify the rug's origin through careful examination. Weaving characteristics, design motifs, and colour combinations all provide clues. This identification determines our cleaning approach. Water temperature, cleaning agents, and drying time all get adjusted based on what we identify.

New Persian Rugs vs. Antique Persian Rugs
New rugs present unique challenges. We're not sure of the dyes and materials used. There isn't a track record of how they respond to washing. Therefore, we must be extra cautious with recently made pieces.
Antique rugs are known quantities. We understand how to wash them based on their age and origin. However, we must examine them carefully for weak areas. Dry rot can sometimes develop over time due to improper use.
Pet urine causes foundation damage if left untreated for years. Wetting a rug without proper drying creates problems. Reckless use weakens structural integrity. We check for all these issues before cleaning the antique rug.

How Often Do Persian Rugs Need Professional Cleaning
Persian rugs should be professionally cleaned at least once every three years. This maintains their beauty and significantly extends their life. More frequent cleaning is necessary for high-traffic areas.
Rugs in entryways or living rooms should be cleaned every 18-24 months. Dining room rugs used daily benefit from cleaning every two years. Low-traffic bedroom rugs can last up to three years between cleanings.
Regular professional cleaning prevents damage from embedded soil. It removes hidden dirt before it grinds away at fibres. Well-maintained Persian rugs actually appreciate in value over time.
Choosing a Persian Rug Cleaning Expert
Ask specific questions to verify expertise. Can they identify the origin of your rug? Which city, village, or tribe created it? What era was it made in? If they can't answer these questions, they're not experts.
Ask about dye testing procedures. Do they test every rug for colour fastness? How do they handle natural versus synthetic dyes? Persian rug experts test first and adjust accordingly.
Ask about equipment. Do they have a dusting machine for removing embedded soil? This equipment is essential for proper cleaning.
Red flags include the use of steam cleaning equipment, treating all rugs identically, an inability to identify the origins of Persian rugs, and a lack of specialized dusting equipment. These indicate someone who doesn't understand Persian rugs.

Why Persian Rug Expertise Matters
Persian rugs represent significant investments. Financially and sentimentally, these pieces have tremendous value. Proper cleaning protects that investment and extends usable life by decades.
Improper cleaning causes permanent damage. Colours bleed and fade. Foundations rot. Fibres deteriorate. Once this damage occurs, it is often irreversible. Choose expertise over convenience.
Oriental Rug Exchange has cleaned Persian rugs since 1969. Over 50 years of specialized experience. We understand regional variations, traditional dyes, construction techniques, and proper care methods. Your Persian rug deserves nothing less than expert treatment.
A Persian Rug Restoration Success Story
A client inherited an 11' x 14' antique Persian Malayer from her parents. She displayed it proudly in her dining room for years. She kept a large plant in the corner of the room. Unknown to her, the pot leaked water slowly over time.
The water rotted an 18" x 24" area of the rug's foundation. She was absolutely distraught when she discovered it. This was a family heirloom with tremendous sentimental value.
We washed the rug thoroughly first. Then we spent three months reweaving the rotted area by hand. We had to order specific wool from Iran to match the original colours perfectly. Some of the new wool had to be "aged" using special techniques to match the patina of 100-year-old fibres.
The restoration was successful. Her family heirloom was saved. This kind of work requires deep expertise in Persian rug construction and materials. Most cleaners couldn't attempt it.
Frequently Asked Questions About Persian Rug Cleaning
Can I clean my Persian rug myself?
No. DIY cleaning always causes problems. Color runs, improper drying, and failure to remove deep dirt are common results. Persian rugs need professional expertise and specialized equipment.
How often should I have my Persian rug professionally cleaned?
At least once every three years for everyday use. High-traffic areas need cleaning every 18-24 months. Regular professional cleaning protects your investment and extends the life of your rug.
What makes Persian rug cleaning different from regular carpet cleaning?
Persian rugs come from hundreds of different villages and tribes. Each uses different dyes, wool, and construction methods. Cleaners must identify the origin and adjust techniques accordingly. Carpet cleaners treat everything the same.
Do silk Persian rugs require special care?
Yes. Silk Persian rugs demand the highest level of expertise. One mistake can destroy a very valuable piece. Only true Persian rug experts should clean pure silk pieces.
How do I know if a cleaner is a Persian rug expert?
Ask if they can identify your rug's origin—which city, village, or tribe created it. Ask about their dye testing process. Ask if they have dusting equipment. Real experts can confidently answer these questions.
What damage can happen from improper Persian rug cleaning?
Colours can bleed and run permanently. Natural dyes can fade. Wool can become brittle from heat. Foundations can rot from improper drying. Embedded dirt remains, grinding away at fibres. Most damage is permanent and irreversible.